Advantages:
- because users are given control over content the tool reflects users and their interestes
- it is free
- taging provides an excellent reflection of popular culture
- users have access to a personal infomation organizer
Disadvantages
- because it is so large, it can become ungainly & difficult to manage (much like anything else on the web)
- public content is emphasized individuals may have privacy concerns
- tagging is driven by popularity and as a result, less popular information sources may be overlooked
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